Welcome to the squad.

TriFwd driven by Coach Alan Ward offers complete coaching to transform your training, mindset and racing so that you feel prepared, confident and achieve the race experience you are seeking.

21 years of coaching in a variety of sports and 10 years of professionally coaching triathlon. Working with athletes to achieve and exceed their goals and ambitions.

UK based coach working with athletes towards and beyond their goals in all elements of multi-sport. From triathlon through aqua-bike, aquathlon, duathlon, and all adventures involving simply swim, bike or run.

I aim to help you explore your own capacity to execute physical and mental skills whilst working towards goals that are truly and authentically yours.

Ownership - Enjoyment - Excellence

Triathlon Coaching Services

1:1 Online Coaching

Invest in your future as a triathlete with our personalised coaching service. We provide comprehensive guidance and support to help you reach your triathlon goals. Whether you’re a beginner or an experienced athlete, our coaching program is designed to unlock your full potential. Embrace this opportunity and let us elevate your triathlon performance.

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Race Squads

A group support experience towards your target race. This programme is designed to enhance the racing and social experience of every member of the group by adding coaching support alongside a group training plan.

Month by month support for a group with a minimum of four athletes.


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In person coaching

In person coaching services designed specifically to meet your exact needs.

These can be one to one, group coaching, masterclasses on specific topics or even multi-day camp type experiences.

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Get in touch if you have any questions about coaching in any format, training or mentoring please feel free to use the form below or alternatively email directly at alan@trifwd.com